We help brands show up naturally where homeowners already trust us.
The Grass Guys partners with brands who want meaningful connection with homeowners, not one-off promotions that feel out of place.
Our content blends our primary content pillars of education and entertainment, that are built into real projects, real lawns, and real decision-making mow-ments, so brands show up as part of the solution, not an interruption.
Big League Lawns
Through our partnership with Big League Lawns, we’ve helped redefine what a finished lawn can look like for the everyday homeowner. Their CheckMate system has been consistently featured in transformation content, serving as the final step that delivers the visual impact people notice immediately.
From viral striping videos to project reveals, we’ve showcased how striping can take a lawn from good to standout. This collaboration has played a key role in making lawn striping more accessible and desirable, turning it into a signature element across our content and a defining feature of a well-finished yard.
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Twin City Seed
From full lawn renovations to seed selection education, we’ve partnered with Twin City Seed to show homeowners what elite seed can actually do. Their products have been featured across complete lawn transformations, overseeding projects, and educational content designed to help homeowners understand the real difference between premium genetics and big box options.
Together, we’ve showcased multiple blends across cool-season and transition zones while integrating their seed into high-performing short-form and long-form content. This partnership has helped elevate seed selection as one of the most important decisions a homeowner can make, and it serves as the foundation behind many of the before and after results seen across our platforms.
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Cub Cadet
Our partnership with Cub Cadet spans more than five years and represents the engine behind the work we do. From the first mow of the season to full-scale property transformations, their equipment has been consistently integrated into our content across every season.
We’ve featured their full lineup, including zero-turn mowers, lawn tractors, snow blowers, and handheld tools, demonstrating real-world use across maintenance, cleanup, and renovation projects. With millions of views generated through both short-form and long-form content, this partnership highlights how professional-grade performance translates directly into better results for homeowners.
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